Cookie Policy

Last Revised: 06 July 2026

1. What Are Cookies
   Cookies are small text files stored on a visitor’s device when accessing the website. They help improve website functionality, user experience, analytics, and marketing effectiveness.
2. Types of Cookies Used
   Essential Cookies: Required for website functionality, navigation, and security.

   Performance and Analytics Cookies : Used to understand visitor behavior, website usage patterns, and performance metrics.

   Functional Cookies: Remember visitor preferences and improve user experience.

   Marketing Cookies: Used to measure campaign effectiveness and provide relevant communications.

3. Google Analytics
   The website uses Google Analytics to collect information regarding:
   • Pages visited;
   • Time spent on pages;
   • Device and browser information;
   • Referral sources;
   • General geographic information.

   Google Analytics may use cookies and similar technologies to generate aggregated website usage statistics.

4. Third-Party Cookies
   Third-party providers supporting analytics, webinars, events, marketing campaigns, CRM systems, and communication services may place cookies or tracking technologies subject to their own privacy policies.
5. Cookie Choices
   Visitors may:
   • Accept or reject non-essential cookies through cookie preferences;
   • Modify browser settings to block cookies;
   • Delete existing cookies from their devices.

   Blocking certain cookies may impact website functionality.

6. Retention
   Cookies may remain active for varying periods depending on their purpose and configuration.
7. Updates
   This Cookie Policy may be updated periodically to reflect operational, legal, or technological changes.Upon visiting the website, users may be presented with a cookie banner or cookie preference centre enabling them to accept, reject, or customize non-essential cookies.

   Users may modify their cookie preferences at any time using the available preference controls or browser settings.

   Blocking certain cookies may affect website functionality and user experience.

   By submitting this form, you consent to the collection, processing, storage, and use of the information provided by you for the stated purpose in accordance with our Privacy Policy. You may withdraw your consent or request deletion of your information by contacting support.arit@rathi.com